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European Marketing Manager - B2B & B2C
Job Description
European Marketing Manager - B2B & B2C Travel & Aviation Sector
"Exciting role for experienced B2B and B2C pan European Marketing Manager within the travel & aviation sector."
€55-70000 (DOE) Bonus Benefits
Location - Cologne, Germany with travel to Italy & France (Hybrid Working)
Are you an experienced B2B and B2C, Strategic Digital Marketing Manager currently working within the European travel and aviation sector? Are you looking for a challenging and rewarding role supporting commercial teams in Germany, France and Italy?
They now require a strategic digital marketing specialist to become their European Marketing Manager, based in Germany, to continue to support their ambitious commercial growth plans across Europe.
Your primary focus will be increasing lead volume and achieving set revenue targets through the deployment of various strategies. You will work closely with Commercial Sales teams across Germany, France, and Italy to ensure that your digital marketing strategies are driving traffic to the website, to the sales team and most importantly raising brand awareness about our client's brand and solutions to the travel and aviation sector.
To succeed in this role, you must have a proven track record of linking marketing to ROI numbers and devising and adapting digital marketing strategies using analytical and qualitative information. You will need to be able to actively chase leads through marketing, from content creation to conversion rate optimisation and ultimately to bottom lines sales.
One of the key responsibilities of this role is managing relationships with external agencies to get the most out of analytics and reports. You will be responsible for digging into reports to determine which campaigns are working and which are not converting into leads. As such, you'll work closely with the commercial sales team to optimise the entire process. Therefore, you must have experience working with analytics and (ideally) be comfortable using Salesforce Cloud for email marketing.
Our client has invested heavily in PPC and affiliate marketing, so experience developing new affiliate campaigns and creating campaign content and structure will be essential.
This role will also involve creating and arranging for content creation, including market analysis for each country, and working closely with the sales team to understand the stages of the B2B and B2C client journey. As such, you must have experience in performance marketing and growth marketing, particularly in creating promotional and educational content for non-mainstream products tailored to different audiences in different countries.
In addition, experience of PR either directly or with the support of a specialist PR agency will be critical to success, ensuring that our client's product is featured in the most popular and relevant magazines and media to raise brand awareness amongst its target demographic and audience.
Experience of event marketing in relation to travel and aviation industry exhibitions and conferences will be incredibly useful.
This role will require someone who can be both strategic and also hands on as you will be joining a small, close knit and friendly pan European team within a business experiencing dynamic growth.
This is a fantastic opportunity for someone who is passionate and results-driven in strategic digital marketing to work for an amazing brand. Our client offers a friendly and collaborative environment and is committed to the development and growth of their employees.
Candidates will ideally be educated to degree level with CIM or equivalent marketing qualification. Fluency in both German and English will be critical to success. Conversational fluency in Italian and French will be advantageous.
Travel and aviation industry experience would be advantageous however our client will also consider applicants from other global service and operational delivery led brands focused on both the B2B and B2C sector.
If you think you have what it takes to excel in this role, please apply today!
Email your CV, quoting reference LX 1890896
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"Embark on a Legendary Journey with an Iconic Nightlife Pioneer"
£80000 (OTE £100,000) Benefits
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Our client, the beacon of global nightlife culture, invites a dynamic, trailblazing Managing Director to chart their next chapter of exhilarating revenue growth and innovation. Immerse yourself in the heart of London, transforming their legendary space into a crucible of creativity and commercial success.
Are You Ready to Amplify Our Beat?
We're on the hunt for a visionary. Someone who breathes the electrifying energy of the night, who can keep the rhythm going from dusk till dawn. Is your heartbeat synchronised with the pulse of nightlife? Do you dream in vivid soundscapes? Then, lead their anthem of change.
Your Stage to Shine:
- Orchestrate the Extraordinary: From the adrenaline of live club nights to the innovation of marketing strategies, your directive is to ensure that our client remains the gold standard in global entertainment.
- Cultivate Unforgettable Experiences: Elevate their venue's aura by programming a diverse array of events that resonate with aficionados and newcomers alike, crafting memories that linger long after the music fades.
- Harmonise Profit with Passion: Drive a symphony of financial success, targeting revenue boosts of £13-15M and maintaining heart-thumping profit margins of 20-40%. Your financial acumen ensures the beat goes on.
- Foster Creative Collaborations: Whether it's sealing the deal on lucrative partnerships or scouting the next groundbreaking artist, your knack for networking amplifies their brand to uncharted territories.
Who Hits the Right Notes?
You're a maestro of the events scene, wielding a decade of experience in making vast venues, festivals and live music events vibrate with energy. You are:
- A visionary with a knack for spotting the next big thing in entertainment.
- A financial virtuoso, balancing budgets and profits like a well-tuned instrument.
- An inventive marketer whose campaigns resonate on a global scale.
- A creator of connections, leveraging your industry network to captivate and collaborate.
- An entrepreneurial spirit, always on the lookout for novel avenues of awe.
Perks of Playing Lead:
Immerse yourself in an invigorating environment that values your passion and creativity, located in the historic pulse of London. With a competitive package boasting an £80K base salary plus profit related performance pay to achieve OTE of c £100K and comprehensive benefits - your career crescendo awaits.
Become the Heartbeat of Our Client's Venue:
Embark on a career-defining journey. Harness your love for the nightlife and iconic brands to leave a legacy that echoes through the ages.
Apply now by submitting your CV, quoting reference LX 2409019 to
Your Encore Awaits.
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Business Development Manager - NHS & Public Sector
£60,000 - £65,000 base with OTE £85,000 + BenefitsBusiness Development Manager - NHS & Public Sector - Language Services
Salary: £60,000 - £65,000 base with OTE of approximately £85,000 + Excellent Benefits
Location: UK-wide, national remit, field based/hybrid (HO London)
- Are you a strategic thinker with a passion for business development in the public sector?
- Do you excel in building relationships and influencing decision-makers?
- Are you excited by the opportunity to make a difference in people's lives by breaking down language barriers?
Our client, a globally recognised leader in language services, is seeking a dynamic and proactive Business Development Manager to join their team. With over 40 years of expertise, our client provides comprehensive interpretation and translation services across various sectors, including healthcare, criminal justice, financial services, education, and government.
About the Role:
As the Business Development Manager, you will play a pivotal role in driving business development efforts, particularly within the NHS and other public sectors. This is an exciting opportunity to leverage your strategic vision, client engagement skills, and sales acumen to achieve significant business growth.
Key Responsibilities:
- Positioning and Influencing: Engage with potential clients before tenders are announced to influence requirements favourably towards our client's offerings. Conduct pre-tender engagements to shape service requirements.
- Client Engagement: Build and maintain relationships with key decision-makers through regular face-to-face meetings, understanding their needs, and offering tailored solutions.
- Sales and Target Management: Achieve a target of approximately £750,000 in new business annually, focusing on high-margin contracts. Manage and prioritise a pipeline of opportunities to ensure a steady flow of new business.
- Cross-Sector Sales: Explore opportunities in other public sectors, including councils and criminal justice, and adjacent sectors such as social housing and local authorities.
- Leveraging Technology and Tools: Use CRM tools like Salesforce to track opportunities, manage relationships, and analyse service provision gaps. Collaborate with the bid team to support proposal development.
- Integration with Existing Teams: Work closely with account managers and the bid team to ensure cohesive strategy execution. Assist in writing bids and provide critical information gathered from client interactions.
- Mining Existing Clients and Contracts: Analyse the existing client base and contracts to identify opportunities for upselling and cross-selling additional services. Uncover gaps and potential areas for growth.
- Broad Geographical Reach: Engage clients across various regions, emphasizing client engagement rather than being office-bound.
Ideal Candidate Profile:
- Qualifications: Relevant academic background with a minimum of 7-10 years in public sector sales. Strong network and understanding of public sector procurement processes.
- Experience: Proven track record of winning and managing large contracts within the public sector, particularly with NHS trusts, local councils, and other public entities. Strategic and consultative selling experience focusing on understanding client needs and offering comprehensive solutions.
- Characteristics: Empathy and ethical approach in handling complex sales cycles. Professionalism to engage with high-level stakeholders and manage high-value contracts. Strong interpersonal and communication skills.
- Skills and Expertise: Ability to achieve sales targets of approximately £750,000 in new business annually. Extensive field engagement with clients and prospects to foster relationships. Expertise in pre-tender engagement and bid support.
Why Apply?
- Competitive Package: Attractive base salary with a commission structure bringing OTE to approximately £85,000
- Dynamic Role: Work in a flexible, client-focused environment with significant field engagement.
- Innovative Culture: Join a company that values strategic thinking and consultative selling.
- Impactful Work: Make a real difference in people's lives by ensuring effective communication and understanding, which is crucial in sectors like healthcare and criminal justice.
If you are an initiative-taking business development professional with a passion for driving growth in the public sector and making a meaningful impact, apply now and be part of our client's dynamic team. Email your CV, quoting reference LX 2344167.
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Development Director
£70,000 + up to £10,000 bonus per annumUK, London, East Anglia, Midlands East, South East (inc Home Counties), Thames Valley (M4 Corridor), HybridDevelopment Director
"Excellent opportunity for private sector commercial sales & marketing specialist to make an impact within the Charity Sector."
Location: Aylesbury, Buckinghamshire
Salary: circa £70,000
Are you a dynamic sales and marketing expert eager to make a real difference in young people’s lives?Our client, an impactful and rapidly growing charity, is seeking a passionate and commercially minded Development Director. This role is perfect for a high-energy private sector professional looking to apply their sales, networking, and strategic relationship skills to build partnerships with private sector businesses, as well as schools, academy trusts, and higher education colleges.
In this pivotal role, you will use your expertise to create and implement an ambitious targeted sales and marketing strategy which will also support fundraising growth to help secure the necessary resources to support and grow the charity's initiatives.Key Responsibilities:
- Lead Growth: Identify and secure new sales contracts and fundraising opportunities to support a diverse range of youth programmes.
- Drive Sales: Boost sales of key offerings, enhancing the reach and impact of various educational and developmental initiatives.
- Fundraising Strategy: Develop and implement robust fundraising strategies to expand all income streams including developing individual giving and community involvement.
- Brand Guardian: Enhance the charity’s profile, engagement and supporter base through strategic marketing and communications across digital and traditional channels.
- Team Leadership: Manage and inspire fundraising, sales, and marketing teams to achieve ambitious targets.
Who You Are:
- A seasoned sales and marketing professional with a strong track record in both B2C and B2B environments.
- A networking wizard with excellent communication skills and the ability to build lasting relationships.
- A strategic thinker who can translate big-picture goals into actionable plans.
- Someone passionate about using their commercial expertise to do good and support youth development.
Experience and Qualifications:
- A degree-level education or relevant business-related qualification is required, as is a background in business development.
- Substantial knowledge of fundraising, is essential.
- Extensive knowledge of marketing and communications channels is key.
- Proven experience in managing a team, and a track record of achievement in a senior position.
- Demonstrable financial management skills, including budgeting and delivery of cost and income targets.
Why Join Our Client:
- Impactful Work: Help shape the future of young people through innovative programs and experiences.
- Supportive Team: Join a lively, fun, and committed team dedicated to making a difference.
- Career Growth: Opportunity for significant advancement within a dynamic and evolving charity.
If you’re ready to apply your top-notch skills to drive the growth of a charity making a real difference, we want to hear from you! Apply now to become part of this impactful organisation and help empower the next generation.
Email your CV, quoting reference LX 2330919 to applications@martinveasey.com
