MARKETING MANAGER B2B

29 October 2018, Comments Comments Off on MARKETING MANAGER B2B
  • Permanent
  • Posted 6 months ago
  • Salary: C£40-45000 + Benefits

“Newly created opportunity for degree educated marketing professional to support three business units specialising in the construction/building/architectural materials, industrial flooring, access solutions and fire protection products/solutions sector.”

MARKETING MANAGER B2B

Newly created opportunity for degree educated marketing professional to support three business units specialising in the construction/building/architectural materials, industrial flooring, access solutions and fire protection products/solutions sector.”

C£40-45000 + Benefits

Location:  Warwickshire

Commutable from:  Birmingham, Coventry, Warwick, Nuneaton, Atherstone, Bedworth, Rugby, Kenilworth, Leamington Spa Sutton Coldfield, Coleshill, Stratford on Avon, Bromsgrove, Lichfield, Tamworth, Worcester, Droitwich, Redditch, Crick, Northampton, Daventry,

Our client is a market leader in access, secure entry and fire protection solutions to the industrial and retail construction projects sector working with architects, consulting engineers, specifiers and main construction contractors.

This is a newly created position to support our client’s growth plans for its range of bespoke, solutions in the UK market. As a result of acquisition and merger they would like to appoint a Marketing Manager to set and deliver the marketing strategy and plan for the UK business.

This is an exciting opportunity for an experienced B2B Marketing professional to take responsibility for the complete spectrum of marketing activities ranging from strategy and planning to implementation and monitoring results.

  • Work with the sales teams across the three businesses to develop marketing strategies, optimising synergies where possible and driving marketing strategies through to completion.
  • Support the sales team with lead generation activities and the production of PowerPoint and CPD presentations to support major specification sales project bids and tenders.
  • Maintain and add to the content on all three company websites.
  • Implement effective SEO techniques to improve organic search results.
  • Maintain social media presence across the different channels (in particular Twitter, LinkedIn, Google+ and YouTube)
  • Work closely with specialist Marketing Agency to design and create print ready artwork for adverts, exhibition graphics, brochures and case studies and CPD presentations
  • Produce copy for the website(s), including technical data sheets, CPDs, case studies, blogs, news, brochures and email marketing campaigns.
  • Organise all aspects of exhibition attendance including stand planning, booking and creation of exhibition graphics and promotional materials.
  • Represent the company at trade exhibitions in the UK and Europe.
  • Manage the creation of technical articles and maintain regular contact with relevant trade press editors and trade bodies to ensure coverage.
  • Write and circulate press releases.
  • Set up and manage advertising campaigns including social media and industry trade bodies
  • Monitor website performance.
  • Organise customer events from venue booking, content planning and invitation through to follow up.
  • Work with an external marketing communications agency.
  • Maintain a record of all marketing costs and forecast expenditure to assist with forecasting and planning.
  • Plan and oversee the production of promotional videos.

The Ideal Candidate

The ideal candidate must have a minimum of 4-5 years’ experience in a similar role in B2B marketing, and will preferably have a relevant marketing degree.  This may be supplemented with a Chartered Institute of Marketing qualification or Post Graduate studies/training in digital strategy and marketing.  You will be a self-motivated team player with the ability to manage multiple projects and tasks.

  • Experience of working closely with commercial sales/specification sales teams within the B2B sector.
  • Experience of market analysis, segmentation, opportunity identification and value proposition development.
  • Excellent analytical skills with ability to interpret key market insights, trends and patterns in order to identify commercial opportunities from a range of information sources.
  • Experience of supporting and leading product development, launch of differentiated products and pricing based on competitive benchmarking and customer requirements.
  • Experience of developing strategic marketing plans for all product groups to optimise profitability.
  • Experience of developing new and targeted valued propositions.
  • Track record of successful and positive delivery of ROI on marketing communication activities.
  • Excellent persuasion, influencing and stakeholder engagement skills including extensive experience of working closely with senior management including Sales Director and Sales/Commercial teams in relation to strategic marketing plans.
  • Evidence of strong copy writing skills for online and offline content including case studies, CPDs, articles, press releases and blogs
  • Experience of using Adobe InDesign and Photoshop, knowledge of Adobe Illustrator an advantage
  • Knowledge of content management system (ideally WordPress) very useful
  • Experience of using CRM system
  • Experience of managing social media channels
  • Experience of organising exhibitions and events
  • A positive ‘Can-do’ attitude with a hands-on approach within a dynamic high growth business.

Please fill in your details below, then click the “submit” button. Your application will be treated with the strictest of confidentiality.

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